By SALINA POST
On Wednesday Prairieland Market announced its new brand and logo designs in preparation for the new store to open in late spring.
“Plans are moving forward – quickly – for the new store and in anticipation of the new ways we will be able to serve the community with greater access to local, healthy foods, we have developed a new brand that better signifies what we are in the community," said Executive Director Vickee Spicer.
Spicer said the new brand incorporates an earthy sage green and beet red that give it energy and life. The beetroot shape doubles as a heart, relating to heart-healthy food and our love for the community that is deeply rooted.
“We also thought it was important to remind the community that, although we have only been a 501c3 organization for two years, we have been here for 45 years," Spicer said.
The new brand will begin being incorporated into printed materials, Prairielandmarket.org website, digital and social media, and on the new store, which will be located in the historic York Building in Downtown Salina. to be located at 118 S. Santa Fe
Demolition in the new space has been completed, taking three former storefronts and opening them up into one 4,200-square-foot space. The new space will nearly quadruple the size of the current space located at 305 E Walnut, just a few blocks away.
The new store will provide Prairieland Market with the following:
- A complete commercial kitchen to enable freshly prepared foods every day
- Seeting area for those who want to eat from the daily choices in the kitchen
- Water dispensing system with reverse osmosis, deionized, High pH Alkaline water
- Window for community supported agriculture share customers to pick up their weekly/bi-weekly produce subscriptions
Spicer added that the new commercial kitchen will serve as a demo kitchen for regular classes on cooking, baking, and preserving local food.
A timeline and schedule for the completion of the new store will be shared on Prairieland Market's website.
The completion of the new store will further enable Prairieland Market to pursue its mission:
"To encourage healthy food choices, provide nutritional food education, and access to local, organic, and craft foods, in order to promote enhanced well-being for the community."
More about Prairieland Market
Originally founded as Prairieland Food Coop in 1978, Prairieland Market became a 501c3 in February 2022, with a new board formed in 2020 that has a vision to provide access to local, organic, and craft foods as part of the Redevelopment of Salina downtown. Prairieland Market currently provides, locally grown produce, meat, cheese, eggs, prepared foods, organic bulk goods, and kansas-made food, non-food local items, and handcrafted gifts.