Salina Family Healthcare Center (SFHC) today revealed a new brand that the organization says was designed to reflect and project its mission, vision, and values.
At the core of the new brand is a logo -- a medical cross -- a recognizable symbol of the healthcare field and healing, SFHC noted in a news release. In the background of the cross, the negative space forms the subtle curves of an "S."
"This serves as an obvious allusion to Salina, Saline County, and our clinic's name, Salina Family Healthcare Center. The 'S' is also drawn to suggest an infinity symbol turned 90 degrees, which represents our enduring commitment to the community and every individual in it," SFHC explained.
"Our brand and logo were created very intentionally. The colors. The font. The logo shape, including the negative space. This intentionality reflects how we serve our patients," said Dr. Robert Kraft, CEO/CMO. "Everything we do arises purposefully from our core values with excellence, patient-centeredness, and access as just a few of those values that drive our care."
"A new logo is the most obvious outward expression of our new brand. The brand, however, includes a new look and feel that extends beyond the logo," Kraft continued. "This reflects our commitment to the community to be different – better – than we were in the past. Our brand is not a new sticker on an old product. We are committed to improving ourselves for our patients in every way possible. After all, innovation is a core value that we have always held and that is reflected in our new brand."
SFHC’s new look will launch through several large projects that its team has been working on: new website, updated vehicle wraps, exterior signage, interior paint and signs, videography, and more.