Nov 02, 2023

Salina’s 94.5 Prime-FM becomes one of the first radio stations to ‘switch on’ an all-Christmas format

Posted Nov 02, 2023 12:33 PM
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Submitted

Eagle Communications radio station 94.5 Prime-FM has officially welcomed the Christmas season to central Kansas. There may not be snow on the ground, but the nip in the air is a timely reminder that Santa Claus’ visit isn’t too far away.

94.5 FM transitioned from the classic-hits format to all-Christmas at 12:01am Tuesday morning. While many families may be trick or treating for candy, one station official says some children who are using the station for their seasonal soundtrack, could also go caroling on Halloween night.

“We felt as if we were a little late to deck the halls this year,’ said Shane McClintock, Prime-FM’s operations manager. ‘After all, retail stores have had Christmas trees and décor on display since August!’

McClintock believes 94.5 FM will be the perfect station for businesses to have on in stores while shoppers make holiday purchases. In recent years, Prime-FM has been heard in the background at holiday parades and regional parades.

The all-Christmas format can be heard several ways; at 94.5FM in Salina, regionally at 99.9 FM on HD-2 radios and by listening online at SalinaPost.com.