ABILENE -- "Shop Small – All Season Long" is the message the Abilene Convention and Visitors Bureau is sharing with shoppers.
"While holiday activities may look different this year, the CVB is encouraging everyone to support Abilene businesses this season," said Julie Roller Weeks, Abilene CVB director. "With travel to Abilene limited, the CVB is redirecting its marketing efforts to encourage keeping dollars local. The CVB's Shop Small - All Season Long campaign celebrates Abilene's small businesses."
While many businesses kicked off the holiday season in November with open houses, the annual Night of Christmas Magic event on Saturday gives shoppers another opportunity to visit Abilene businesses.
Saturday activities include Christmas Tours at the Historic Seelye Mansion, Christmas Tree Lane, It's a Wonderful Life at Great Plains Theatre, and the Christmas Cruise for Food. Santa Claus will also cruise through downtown Abilene on the firetruck and stop at the mayor's Holiday Tree Lighting, which will begin at 6 p.m. at Little Ike Park. Due to COVID-19, traditional Santa visits will not take place.
Additionally, Shop Small – All Season Long t-shirts, buttons, bags, and other materials were made available by the Abilene CVB to Abilene businesses.
For a list of holiday activities in Abilene, visit www.AbileneKansas.org/events or follow Visit Abilene Kansas on Facebook.