KANSAS CITY, Mo. -- The Kansas City Royals launched their eighth annual “Outdoor Spectacular” on Monday.
The “Soler Power” billboard features a dimensional image of Royals power-hitter Jorge Soler and neon lighting technology.
The headline, “Soler Power,” the image of Soler and his bat are lined with flexible neon tubing, allowing for a stunning glowing effect when viewed at night. Soler’s sunglasses are also backlit with neon. This is the first billboard in the Kansas City metro area to utilize Neon Blaze™ diffused flexible neon tubing. The billboard is located at the corner of Southwest Trafficway and Westport Road.
“With our home opener exactly one month away, we’re proud to reveal another ‘Outdoor Spectacular’ to help Royals fans get ready for baseball season,” said Michael Bucek, vice president-marketing and business Development. “The combination of Jorge Soler’s record-setting performance last season and this new lighting technology allows us to present a bright new display for our fans to engage with in person and on their social media accounts.”
"We are thrilled to partner with the Kansas City Royals for our eighth annual Outdoor Spectacular,” said Charlie Tetrick, president and CEO of Walz Tetrick Advertising. “Each spring, fans get excited for baseball season, and these outdoor executions have become a symbolic part of that.”
Royals Chairman and CEO John Sherman and longtime season ticket member Dick Trites conducted the ceremonial lighting of the board. Trites has held season tickets since 1978, and he and his family have been attending games since the days of Kansas City A’s. Trites has attended almost every Opening Day game since the 1970s and now keeps the tradition alive by attending games with his kids and grandchildren.
From the Kansas City Royals Facebook page:
Below is a list of the outdoor spectaculars:
2013 - James Shields “pitching” across I-35 to Salvador Perez
2014 - Gold Glover Alex Gordon sliding into 2nd base, taking the vinyl with him
2015 - Jarrod Dyson “burning up” the base path
2016 - Salvador Perez giving fans a 3-D “Salvy Splash” after the World Series win
2017 - A tri-vision billboard launching “Raised Royal”
2018 - Royals legends and current stars celebrating the 50th season with blacklight paint
2019 - The KC Streetcar with Whit Merrifield and Adalberto Mondesi and special Lenticular technology
2020 - Soler Power Neon billboard
These designs were created with Walz Tetrick Advertising. Since 2013, the Royals have partnered with the agency to create billboards, murals, and activations throughout the Kansas City metro area to get fans excited for baseball. The “Soler Power” billboard will be on display through April 5.
--ROYALS--