🎙King in the Community — Aaron and Michelle Peck, BEL Tree Farm

By NATE KING
Salina Post

With the Mayor's Christmas Tree now illuminating downtown Salina and local businesses bustling with holiday shoppers, one essential Christmas symbol remains: selecting the perfect Christmas tree. At BEL. Tree Farm in Saline County, Aaron and Michelle Peck offer more than just trees—they create a holiday experience that families from Kansas and beyond return to year after year.

A legacy rooted in community

Located just east of Salina at 401 South Holmes Road, BEL Tree Farm is outside the city's hustle and bustle, providing visitors of all ages with a classic country Christmas experience.

Established in 1965 by three local educators—Birch, Eck, and Lewis—the farm's name, "BEL," honors their surnames. In 2015, Aaron and Michelle Peck acquired the farm to preserve its legacy. Under their stewardship, BEL Tree Farm continues to offer a festive experience featuring Scotch and Austrian pines, a gift shop and family-friendly activities.

When Aaron initially proposed purchasing BEL Tree Farm, his wife, Michelle, was taken aback.

"Well, I thought it was crazy. I did not grow up on a tree farm, but Aaron grew up here in Salina, and he worked for BEL Tree Farm when he was in high school and college and got to be really close with the owners," Michelle Peck said. "He said, 'We have this opportunity to buy a Christmas tree farm,' and luckily, we had been taking our kids since they were born every year to BEL tree farm, so we knew it was part of our family tradition and a really special to Aaron."

Aaron Peck often wonders why they purchased BEL Tree Farm, but every year, as the weather gets colder and Christmas Day draws closer, he is reminded of the importance of tradition. 

"It's just a great tradition. It's something that's fun for our community, and I have always enjoyed working there. I wanted to be able to continue that tradition on for other families in the community and surrounding areas," Aaron Peck said. 

Beyond Trees: A Festive Experience

BEL Tree Farm isn’t just about picking the perfect Christmas tree. Families visiting the farm from Kansas and beyond are treated to complimentary hot apple cider and popcorn, a gift shop featuring more than 5,000 ornaments, and a cozy 1920s potbelly stove.

"New to the farm, this was something we did a few years ago, but Aaron had this great idea that we needed to have Christmas donkeys out at the farm and some goats so there is a really fun area for kids and families to see the goats and the donkeys, like a petting zoo," Michelle Peck said. 

Michelle Peck shared the excitement she and the team at BEL Tree Farm feel as the opening weekend, kicking off the Friday after Thanksgiving, quickly approaches.

"We'll have 30 to 40 people in line waiting for us to open the fresh tree barn, where we have trees that come from up north, Fraser Firs, which are like the Cadillac of Christmas trees and Douglas Firs and Balsam Firs," Michelle Peck said. "We have 20 or so employees dressed up in these red coveralls. I think they look like little Oompa Loompas out there; It's part of that Christmas tradition."

Horse-drawn hayback rides are scheduled for Friday and Saturday of opening weekend from 10 a.m. to 3 p.m., with an additional date on Saturday, December 7, also from 10 a.m. to 3 p.m. BEL Tree Farm offers free admission, ensuring all families can enjoy the holiday cheer regardless of their budget.

“Our goal is to create an environment where everyone feels welcome,” Michelle Peck said. "Even if you don’t buy a tree, come out for a cup of cider and enjoy the atmosphere."

BEL Tree Farm relies on high school and college students who gain valuable work experience carrying out various tasks on the farm, from popping popcorn and working the gift shop cash register to shaking and bagging trees.

Aaron and Michelle Peck attribute the farm's success to the unwavering support of their employees, family volunteers, and the community, all of whom play a vital role in its operations.

“We’ve had many young workers over the years,” Aaron Peck said. “Some stay with us all through high school and even college. It’s always great to see them come back and share fond memories of working here.”

Cultivating quality and tradition

The farm primarily grows Scotch and Austrian pines, which are well-suited to Kansas's soil and climate. Cultivating Christmas trees is a year-round effort that requires patience, planning, and resilience, particularly in the face of Kansas’ unpredictable weather. Aaron Peck explained the growth process.

"On average, we try to plant about 1,000 seedlings a year," Aaron Peck explained. "Sometimes it's a little less, sometimes a little more, depending on the conditions and what we can manage."

The seedlings, sourced from reputable suppliers in Kansas, Pennsylvania, Indiana, and Michigan, are typically two to three years old and measure about six to eight inches tall when planted. From there, it takes five to seven years under normal conditions for a tree to grow to a marketable size.

"With the drought we've had lately, that's been a challenge. But we're getting some rain, and maybe we're going to turn the corner on this cycle," Aaron Peck said. 

Despite its roots in tradition, BEL Tree Farm has embraced modern advancements to enhance its operations and connect with more people from outside Saline County.

While much of the farm’s charm remains unchanged since it began in the 1960s, Aaron Peck noted that incorporating new technology and leveraging social media have brought fresh opportunities to the family-run business.

"There's not a ton of change out there. We haven't changed much in terms of the tradition that families come out and enjoy. We've made different investments in equipment and technology and so social media, that's probably been a huge, probably one of the biggest changes for our business," Aaron Peck said. "Michelle's more in tune with that than I am, but tapping into that kind of a market has probably been one of the largest changes that the tree farm has taken advantage of."

The experience doesn't end with selecting a tree—it's about ensuring it lasts throughout the Christmas season. Every tree, whether locally grown or brought in from northern states, receives a fresh cut before being displayed in the farm’s fresh tree barn.

"We cut a fresh slice and place them in water to keep them healthy," explained Michelle Peck. "Our tree cutters call it 'the swamp,' but it’s a water-holding area that helps keep the trees hydrated and fresh. It makes a huge difference compared to trees that might just sit on the blacktop at big-box stores."

For the Peck family, Christmas mornings are about spending quality time with family, enjoying cherished traditions and relaxing after a busy season at the tree farm. 

"Every Christmas morning, we’re always home with our kids," Michelle said. "After working at the tree farm all season, I’m not much of a cook, so our Christmas breakfast has been Pillsbury orange rolls for 20 years. It’s simple, but it’s ours."

Aaron has kept another family tradition alive—one that started with his own parents.

"Every Christmas Eve, I read ‘Twas the Night Before Christmas’ to our kids," Aaron said. "Even at 17 and 18, they still let me do it. I might drag them out for one more year."

Michelle and Aaron's commitment to creating family memories extends far beyond their home. At BEL Tree Farm, the Pecks have worked to build an environment where families can start their own traditions. Whether it’s warming up by the potbelly stove, picking out ornaments in the gift shop, or taking photos in the winter wonderland, visitors are invited to make the farm part of their own holiday story.

"Christmas is such a special time," Michelle said. "We’ve seen families grow with us over the years—parents, kids, and now even grandkids. That’s what makes this so meaningful."

To learn more about BEL Tree Farm, follow them on social media or check out their website here.