KANSAS CITY, Mo. – For Sunday afternoon’s matchup against the Indianapolis Colts, Chiefs players will take part in the NFL’s My Cause My Cleats initiative, wearing custom cleats to spread awareness for select non-profit organizations representing different causes.
My Cause My Cleats is in its ninth season as the NFL’s leading player campaign allowing players, coaches, and staff members to spotlight causes and nonprofits that they resonate with. This season, over 1,800 players, coaches, staff and NFL Legends will participate in My Cause My Cleats to shed light on initiatives important to them including cancer awareness and prevention, health and disease awareness, social justice, youth empowerment, mental health and others.
The following players, along with others, will represent various charitable organizations during Sunday’s My Cause My Cleats game against the Indianapolis Colts:
Player
Foundation
Cause
Matthew Friedman Memorial Foundation
Brain Aneurysm Awareness
Herzog Foundation
Christian Education
Braden's Hope for Childhood
Cancer
Cancer Awareness & Prevention
The Lord's Kitchen Ministries and Place of Hope
Food Insecurity, Veteran Housing, Addiction Recovery; Foster Kids, Teen Moms, Human Trafficking
Children's Mercy Kansas City
Cancer Awareness & Prevention
Light the World Giving Machine
Food Insecurity, Health and Wellness
Kansas City Public Schools Education Foundation
Social Justice (Education, Economic
Advancement, Police Relations)
Eighty-Seven and Running
Youth (Health/Wellness, Football Camps,
Programming)
15 and the Mahomies
Foundation
Youth (Health/Wellness, Football Camps,
Programming)
T22 McDuffie Foundation and Solace House
Youth (Health/Wellness, Football Camps,
Programming)
Commonwealth Impact
Foundation
Hunger and Food Insecurity
American Foundation for Suicide Prevention
Mental Health
World Wildlife Fund
Defenders of Wildlife
Rashee Rice Legacy Foundation
Mental Health
Uncornered
Street Violence
Gi Gi’s Playhouse (Illinois)
Health Disease Awareness/Prevention
Best Buddies - Missouri
Intellectual and Developmental Disabilities
Bridge East Temple Foundation
Youth (Health/Wellness, Football Camps, Programming)
The Worthy 1's Foundation
Single Moms & Youth
This year, fans will be more involved and informed on player causes than ever. In collaboration with Stand Together, a philanthropic community providing changemakers with the resources to transform lives and society, a brand-new database will be available to fans to elevate player storytelling and allow fans to access more information on player causes, donate, bid on custom cleats, and create their own AI-generated cleats.
In partnership with Rayze, a platform connecting donors, individuals, businesses and nonprofits founded by NFL Legend Carl Nassib, fans will be able to donate to player-specific 501(c)3 organizations they are supporting this year, with 100 percent of the proceeds going back to these foundations. In addition, fans will be able to donate on select game-worn cleats on NFL Auction. In collaboration with Adobe, a custom cleat generator has been built using Adobe Firefly to allow fans to design their own AI-generated cleats inspired by causes they care about.