NEW ORLEANS — In a joint press conference with the National Football League, the National Intellectual Property Rights Coordination Center , led by Director Ivan J. Arvelo, announced the seizure of $39.5 million in counterfeit sports merchandise through Operation Team Player, according to a media release from Homeland Security.
This year-long, collaborative initiative between Homeland Security Investigations, U.S. Customs and Border Protection, and major sports leagues aims to prevent counterfeit sports-related merchandise and apparel from reaching fans ahead of high-profile sporting events.
In total, more than 214,507 counterfeit items were seized, including jerseys, t-shirts, hats, jewelry, and various other memorabilia. Since its launch in 2013, Operation Team Player has seized more than $455 million in counterfeit sports merchandise and apparel, making it the largest anti-counterfeiting initiative within the federal government.
“With the rise of e-commerce, it has become incredibly easy for criminals to create fake websites, online marketplaces, and social media ads offering deceptive deals with the sole intention of scamming sports fans,” said Arvelo. “That’s why our partnership with sports leagues, such as the NFL, is critical in our efforts to raise awareness about the dangers of counterfeit merchandise and help consumers make informed purchasing decisions.”
“As we prepare for Super Bowl LIX in New Orleans, it is important to remember that the success of the game depends on so many crucial partners and vital stakeholders. The NFL is extremely grateful for its long partnership with the IPR Center, HSI, CBP and New Orleans law enforcement, and all that they do to protect NFL fans,” said Dolores DiBella, NFL Senior Vice President for Legal Affairs. “The continued success of Operation Team Player would not be possible without their tireless efforts and ongoing commitment to protecting NFL fans from counterfeit crimes both on the ground and online.”
“At CBP, we’re not just fans of the game — we’re also here to protect the fans, businesses, and communities that make this event so special. One of the ways we do this is by tackling an issue many consumers don’t realize has an enormous impact: counterfeit goods. Fake jerseys and hats might seem like a good deal, but they can come with serious risks,” said AnneMarie Highsmith, Executive Associate Commissioner, U.S. Customs and Border Protection, Office of Trade.
“Leading up to and during the game, members of the New Orleans Police Department will be teamed up with agents from the city’s Department of Revenue, the Department of Homeland Security and NFL members, to identify and address illegal vendors and the sale of counterfeit merchandise,” said Lt. Kenny Temple, New Orleans Police Department.
“Excitement is growing ahead of the big game in New Orleans on Sunday. But if you’re looking to be in that number — and buy tickets to the Super Bowl LIX, you’ve got to do your homework first. Sadly, many con artists will be working overtime this week to prey on innocent people looking to attend the game,” said Attorney General Liz Murrill.
While many mistakenly believe that counterfeiting only affects large corporations, the reality is that purchasing fake merchandise has real consequences such as identify theft or financial loss. In response, the IPR Center launched the 'True Fans Keep It Real' campaign to raise awareness about the dangers of counterfeit goods and provide sports fans with helpful tips to shop smart and spot counterfeit merchandise both online and in person.
“Our goal is to arm consumers with the knowledge to avoid purchasing counterfeit items in the first place,” Arvelo added.
To help fans stay safe from counterfeit products, the IPR Center and the NFL recommend the following tips when making purchases:
- Stick to trusted retail locations.
- Be cautious when shopping online. If a deal seems too good to be true, it probably is. Criminals often use legitimate product photos while selling fraudulent items.
- Use caution before purchasing expensive items from unfamiliar online sellers. Shop from authorized dealers with a reputation for quality merchandise to ensure a safe transaction and responsible customer service.
- Look for signs of poor quality, such as sloppy stitching, missing security labels, or irregular markings on apparel.
- Check your online bank statements regularly. Keep a record of purchases and confirmation pages and compare them to your bank statements. If discrepancies arise, report them immediately.
- Purchase event tickets only from trusted sources, such as the NFL Ticket Exchange by Ticketmaster, On Location, or other reputable ticket retailers. This year, Super Bowl LIX will be entirely digital, and no paper tickets will be accepted. Screenshots or PDFs of tickets will not be valid for entry.