HUTCHINSON, Kan. — The tremendous media effort to promote the relaunch of this year's Kansas State Fair following its one-year absence is being recognized.
The Kansas State Fair received an Award of Excellence in the Hall of Honor Communications contest for radio and video advertising during the International Association of Fairs and Expositions 2021 Virtual Awards Show on Nov. 18.
The radio and video spots were titled, "Making Memories at the Kansas State Fair," and were produced by the fair's advertising agency, BowerComm.
"The Kansas State Fair is honored to be recognized at the 2021 IAFE Convention for their marketing accomplishments! The Kansas State Fair Team works tirelessly to create a positive experience for everyone who attends events on the fairgrounds,” GM Bryan Schulz said. “These events create lifelong memories and friendships, and we are proud to be part of them.”
The Hall of Honor Communications contest received 530 entries. The 13 categories within the communication awards are divided into five divisions by fair attendance. After submission, entries are judged based upon predetermined criteria set forth by IAFE committees. Judges include industry professionals both within, and outside of, the IAFE membership.