People for the Ethical Treatment of Animals (PETA) has placed billboard advertising in Salina in memory of cattle that died in August in an accident on Kansas Highway 4.
Kansas Highway 4 was shut down for approximately 1.5 hours August 7 when a tractor-trailer rig hauling 65 head of cattle rolled on its side in southeastern Saline County. According to the Saline County Sheriff’s Office, six head of cattle died in the accident.
According to information from PETA, the billboard advertising shows a cow’s face next to the words “I’m ME, Not MEAT. See the Individual. Go Vegan.” The billboard is located at the intersection of Plaza Drive and Crawford. In its news release, PETA claims the billboard is near the site of the accident.
“If this message of compassion inspires just one driver to go vegan, the six cows who were killed in this wreck won’t have died in vain,” said PETA Executive Vice President Tracy Reiman. “PETA’s billboard pays tribute to these gentle animals and encourages motorists to help prevent tragedies like this by keeping all animals off their plates.”